FAST's yield problem: why free TV's ad breaks earn less than they should
Viewership keeps climbing, but revenue per hour lags. The gap lives in the plumbing: pod construction, ad decisioning, and reporting most channels never look at.
FAST
What is FAST? A field guide to free ad-supported streaming TV
The channels are free, the guide looks like cable, and the business model is pure television — a primer on streaming's fastest-growing category.
FAST keeps compounding: free streaming heads toward 131 million US viewers
Free ad-supported streaming TV is no longer the industry's side bet — it's a daily habit for more than a third of Americans, and the money is starting to follow the minutes.