The $14 billion migration: live sports completes its move to streaming
Streamers will spend an estimated $14.2 billion on sports rights in 2026. The NBA's new deals show what the post-cable sports bundle actually looks like.
Streaming
Streaming's share of the TV screen keeps setting records — and YouTube leads them all
Nielsen's Gauge has streaming closing in on half of all US television time, with one platform out in front three months running.