The monetization stack for a small streaming app, explained
You don't need FreeWheel's stack to sell ads on a niche streaming service. Here's what the minimum viable CTV ad stack actually looks like — and the order to build it in.
Explainers
What is FAST? A field guide to free ad-supported streaming TV
The channels are free, the guide looks like cable, and the business model is pure television — a primer on streaming's fastest-growing category.
After SSAI: why the industry is talking about server-guided ad insertion
Server-side insertion made streaming ads seamless but muddied measurement. SGAI is the compromise architecture most new CTV builds are converging on.
SSAI, explained: why streaming's ads are stitched in before you ever press play
Server-side ad insertion is the invisible plumbing behind FAST channels and live streaming — here's how it works and why the market for it is growing fast.